A 12-week live PR programme designed to help you confidently pitch your business, build credibility, and understand how PR actually works.
For female founders who know their brand deserves more visibility, but don’t have the confidence, strategy or budget to hire a PR agency
The Female Founders PR Academy
The First PR Programme Designed Exclusively For Female Business owners
The Female Founders PR Academy
Learn Everything You Need to Know About PR to Grow Your Business in the Media
Who Is The Female Founders PR Academy Perfect For?
This is for you if…
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You know your brand deserves more visibility, but you don’t know how to get journalists interested
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You feel too small or “not established enough” for press coverage
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You can’t afford a PR agency, but still want credible media exposure
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You’re overwhelmed and need a realistic PR strategy that works around your busy schedule
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You want to grow your sales, credibility and brand awareness through press coverage
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You struggle knowing what angle to pitch, who to contact, or where to even begin
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You want to stop relying solely on social media and start building real authority for your business
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You want practical PR guidance from someone who actually works in the industry
Find Out More
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Student work seen in
Meet Some Of Our Female Founders
Meet the PR Expert Helping Female Founders Get Their Brands Noticed"
Most female founders know PR could transform their business, but feel overwhelmed by where to start, intimidated by the industry, or assume they need a huge agency budget to get noticed.
After nearly 20 years working in fashion, lifestyle and consumer PR, Amy Billington-Li created the Female Founders PR Academy to change that.
As the founder of Lucky 8 PR, Amy has helped brands go from kitchen table start-ups to features in some of the world’s biggest publications. Throughout her career, she has worked with both household names and emerging founder-led businesses, helping them grow their visibility, credibility and influence through strategic PR.
Now, through the Female Founders PR Academy, Amy is opening up the exact PR playbook she normally uses with agency clients, giving female founders insider access to the strategies, pitching techniques and media insights that help brands get noticed.
Inside the Academy, PR is broken down in a way that finally makes it feel achievable. No intimidating jargon or confusing industry gatekeeping. Just practical, realistic PR guidance designed for busy founders who want to grow their brand, increase sales, attract opportunities and build credibility.
Ready to Skyrocket Your Female Founded Brand in the Press?
In 12 weeks Of The Academy You Will...
Understand The Fundamentals Of PR & Media Placements
No prior experience needed — we will walk you step by step through the fundamentals of PR, from what it is to how to pitch with confidence and get noticed in the press.
Learn How To Write Your Press Releases & Pitch Like A Pro To Get Picked Up
By the end of this course, you will know how to write press releases that grab journalists’ attention — and get access to our exclusive Black Book Media List.
Plan Out Your PR Strategy & Plan Your Pitches So You Never Miss Opportunities
Create a clear PR strategy and plan your pitches in advance, so you’re always ready to jump on opportunities and get your brand seen all year round.
Here's what you get
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Here’s what you will learn
“The Female Founders PR Academy changed my business & brand forever! Amy's knowledge & expertise is incredible - highly recommend.”
Sarah Martinez-Murray - Founder of Slyde Body
“I can’t express how valuable this course was.
Honestly the best thing I’ve invested in
for my business.”
Charlotte Godfree - Prints and Homeware Design
Learn The PR Strategies Agencies Charge Thousands Per Month For
Most respected PR agencies charge anywhere from £2,000 to £10,000+ per month on retainer, depending on the level of support and scope of work required.
The Female Founders PR Academy was created for founders who want to understand how PR really works, build visibility for their brand, and learn the strategies behind successful press coverage before investing in long term agency support.
The Investment
£1797
Payment plans available:
3 Payments of $879/£659
6 Payments of $479/£359
We intentionally keep cohorts small so every founder gets hands-on support, feedback and guidance throughout the programme.
Only 10 spaces available for the next cohort.
Inside the Female Founders PR Academy, you’ll receive:
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12 weeks of PR training designed for busy founders
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Weekly live workshops and feedback sessions
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Practical PR strategies you can apply immediately to your business
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Accountability and community support throughout the programme
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Industry contacts and media resources
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PR planning templates and seasonal calendars
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Real world pitching strategies used by agency professionals
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Bonus training on influencer collaborations and visibility
Why Understanding PR Changes Everything
Learning PR gives you a stronger understanding of how to position your brand, spot opportunities, confidently talk about your business and build visibility in a more strategic way.
Whether you continue doing your own PR long term or eventually decide to hire an agency, you will leave the Academy with knowledge, confidence and skills that will support your business for years to come.
We know you will love this course and are so confident that it will get your results that we will offer not 1, not 2, but 3 fully protected guarantees to ensure there is absolutely no risk for you whatsoever.
We take all the risk so you have complete confidence that this course will work for you!
✅ Guarantee #1 Love at First Sight:
If you don’t believe that this is the absolute best investment you’ve ever made in yourself, simply email me within your first 14 days and I'll refund you 100% of your investment. No questions asked.
✅ Guarantee #2 The Free Upgrade:
If you finish the course and you didn’t feel it gave you absolutely everything you needed (this is very unlikely), I'll jump on a private 1:2:1 call with you and get you where you need to be!
✅ Guarantee #3 Guaranteed Results:
If you go through the course material, do the exercises that I’ve set out for you and 60 days after completing the course, you somehow haven’t been able to get results, I’ll work with you 1:2:1 until you do.
Our Guarantee To You