Lucky 8 PR is a London-based PR and creative agency helping female-founded fashion, beauty and lifestyle brands get noticed, build credibility and grow.

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Founded by Amy Billington-Li, a PR expert with almost 20 years of international experience, Lucky 8 PR combines big-agency expertise with a personal, hands-on approach.

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Our team is made up exclusively of senior PR professionals who have worked with some of the world's best-known brands, bringing a wealth of industry experience, media relationships and creative thinking to every client we work with.

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Since launching in 2014, we've helped turn kitchen-table businesses into internationally recognised brands, securing high-profile media coverage, achieving sell-out collections, doubling client revenues and helping brands reach audiences far beyond their expectations.

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We're creative, proactive and approachable, with a genuine passion for helping ambitious female founders succeed. From shaping a compelling story to securing meaningful press coverage, every campaign is tailored to your business, your ambitions and the audiences you want to reach.

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PR Support for Every Stage

Whether you're an emerging founder ready for your first piece of press coverage or an established brand looking to reach new audiences, we offer flexible PR support to help you take the next step.

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The Female Founders PR Academy

We're also the creators of The Female Founders PR Academy, our interactive PR education programme designed to help female entrepreneurs take control of their own publicity.

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Through expert-led workshops, practical templates and insider media knowledge, we give founders the confidence and skills to pitch their brands, build relationships with journalists and secure their own press coverage.

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Ready to get your brand noticed?

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Get in touch to find out how we can help.