Lucky 8 PR is a London-based PR and creative agency helping female-founded fashion and lifestyle brands grow, shine and be seen.

 

Founded by Amy Billington-Li, a PR expert with over 18 years of experience, Lucky 8 PR was created to give women-led businesses the spotlight they deserve through authentic, strategic storytelling.

 

Over the past decade, we’ve helped transform side hustles and kitchen table businesses into global brands. Our results include doubling client revenues, achieving sell-out collections, landing Netflix documentary in the top 10 and winning major business awards.

 

We’re a proactive, creative and approachable PR agency that champions women-owned brands with purpose and personality. Every campaign is tailored to your story, helping you connect with your audience, build recognition and drive real sales through smart, multi-platform PR.

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Flexible and Cost-Effective

As a virtual PR agency, your investment goes toward results, not overheads. You get our full creativity, strategy and hands-on support without the expense of a traditional London office.

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Empowering Female Founders

We work with startups and established brands alike, helping women-led businesses grow visibility, credibility and community. If you’re a female founder ready to elevate your brand, Lucky 8 PR is here to help your story shine.

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The Female Founders PR Academy

Lucky 8 PR is also the creator of The Female Founders PR Academy, the world’s first fully interactive PR education platform exclusively for female entrepreneurs.

The Academy gives female business owners the tools, templates and insider know-how to manage their own PR, build powerful media relationships and confidently share their stories with the world.

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📩 Get in touch to discover how we can help your female-founded business stand out in the UK and beyond.

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