For Women Building Brands Worth Talking About.
Strategic PR. Powerful Stories. Meaningful Coverage.
We work with ambitious female-founded fashion, beauty, lifestyle and wellness brands to create strategic PR campaigns that build visibility, credibility and meaningful media coverage. From brand launches and founder profiling to national press coverage and ongoing media relations, our senior PR team takes care of the strategy, storytelling and execution, allowing founders to focus on growing their businesses.
Done For You PR Retainers
Strategic, senior-led PR for brands ready to grow.
Our retained PR service is designed for ambitious brands looking for an experienced team to manage their media relations, raise their profile and build long-term visibility.
From securing national press coverage and founder interviews to launching new collections and developing compelling brand stories, we create tailored PR campaigns aligned with your business goals.
Every client works directly with two experienced PR directors, including our founder Amy Billington-Li, with senior expertise guiding both strategy and execution.
Our retainers include:
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Bespoke PR strategy and campaign planning
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Proactive media outreach and ongoing press office management
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Founder profiling and expert positioning
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Product placement and media opportunities
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PR support for launches and key brand moments
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Regular reporting and strategic guidance
Investment: From £1,800 + VAT per month
Minimum three-month partnership
Our Work
A selection of the brands, campaigns and stories we have helped bring to life.
REFY Beauty
Lucky 8 PR worked with cult beauty brand REFY from its very first launch, working closely with founders Jess Hunt and Jenna Meek to introduce their innovative Brow Collection to the beauty industry. Through strategic media relations, product placement and founder profiling, we secured interviews and features in Forbes, Glamour and Bustle, alongside coverage in Sunday Times Style, The Guardian, SheerLuxe, Marie Claire, Stylist and Grazia.
Posh Totty Designs
Lucky 8 PR led the launch campaign for The Wilde Collection, Posh Totty Designs' first celebrity collaboration with model and podcaster Hannah Cooper-Dommett. Working closely with founder Alice Rivers-Cripps, we secured interviews in HELLO!, Daily Mail and The Express, alongside product coverage in Stylist, Glamour, Red and Heat. We also hosted leading press and tastemakers at an exclusive launch lunch, helping introduce the independent British jewellery brand to a wider fashion audience.
1:1 PR Mentorships
For ambitious female founders who want to take their PR in-house.
Work directly with Lucky 8 PR founder Amy Billington-Li and senior journalist Megan Murray to develop and execute your own PR strategy in real time, with expert guidance, feedback and accountability every step of the way.
Benefit from access to our media database, tailored media introductions where appropriate, and hands-on support with everything from identifying your strongest stories to pitching journalists.
Walk away with the skills, confidence and industry knowledge to manage your brand's PR independently.
Investment: £1,000 + VAT per month
Weekly one-hour sessions plus WhatsApp support. Two or three-month programme.
Mentorship in Action
Charlotte Manser Ceramics
When Charlotte Manser, founder of sustainable British pottery brand Charlotte Manser Ceramics, joined our 1:1 PR Mentorship, she had never approached a journalist or secured press coverage.
Working closely with Amy and Megan, Charlotte developed and executed her own PR strategy, securing coverage in BBC, Country & Town House, Marie Claire, Stylist and SheerLuxe.
She finished the programme with more than impressive press coverage. She had the skills, confidence and contacts to continue managing her PR independently.
Bringing brilliant brand ideas to life
Alongside our PR expertise, we work with a trusted network of creative professionals to help brands bring their vision to life, from e-commerce and branding to campaign photoshoots and unforgettable launch events.
E-commerce & Brand Design
From e-commerce websites to visual branding and graphic design, we can connect you with experienced creative professionals who understand how to translate your brand identity into a compelling customer experience.
Lookbook & Campaign Photoshoots
We coordinate fashion and lifestyle photoshoots, working with photographers, stylists, models and creative teams to produce beautiful, impactful imagery. From lookbooks and product campaigns to brand launches, we manage the details to bring your creative vision to life.
Press Events & Launch Experiences
We create memorable brand experiences that bring journalists, influencers and tastemakers together. From intimate press lunches and product launches to larger brand events, we support everything from creative concepts and guest lists to event coordination and execution.
