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Amy Billington-Li, founder of Lucky 8 PR has worked in fashion and lifestyle PR and styling for the last 14 years. Starting her career working on game changing campaigns for household names such as John Lewis fashion, Avon Cosmetics and Honda Racing Amy went on to work in fashion styling and TV in Sydney before returning to London in 2014.


Heading up a small team of highly experienced PR managers Amy launched Lucky 8 PR, a personalised boutique PR and creative services agency with a passion for growing emerging brands. Using the best industry talent, creative ideas and targeted press and influencer strategies Amy and her team have projected many independent brands from kitchen table businesses to the pages of some of the biggest media outlets in the world.


Creative, relentlessly hardworking and always friendly Amy brings these qualities to every agency project. Always focused on much more than simple product placement Amy takes great pride in building brand's identity and visibility on and offline in a competitive, ever-changing consumer landscape.

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