Pitch-Ready: Your First Step Into Strategic PR
Want to see your brand in the press, but don't know where to start?
You don't need a PR agency or a huge budget to start building your brand's visibility.
With my PR Foundations Package, I'll teach you how to find the stories within your business, understand what journalists are looking for, create your essential press materials and start approaching the media with confidence.
Six practical training modules, ready-to-use resources and guidance drawn from nearly 20 years working in PR.
Just £49. Instant access. Learn at your own pace.
Pitch-Ready: Your First Step Into Strategic PR
Want to see your brand in the press, but don't know where to start?
You don't need a PR agency or a huge budget to start building your brand's visibility.
With my PR Foundations Package, I'll teach you how to find the stories within your business, understand what journalists are looking for, create your essential press materials and start approaching the media with confidence.
Six practical training modules, ready-to-use resources and guidance drawn from nearly 20 years working in PR.
Just £49. Instant access. Learn at your own pace.
Ready to take your PR to the next level?
Does this sound familiar?
You would love to see your business featured in the press, but you have no idea where to start.
You know PR could help grow your brand, but hiring an agency or investing in a PR programme just isn't financially possible right now.
You're already juggling a million things in your business and can't imagine finding the time to do PR as well.
You've tried approaching journalists before, but haven't had much luck and aren't sure what you're doing wrong.
You know your business has a story worth telling, but you need some guidance on how to tell it.
If this sounds like you, you're in the right place!
Yes? Then you've come to the right place.
What if...
You knew exactly how to find the stories within your business that journalists might actually want to cover?
You could confidently approach journalists, knowing what to say, who to contact and how to make your pitch stand out?
You had a clear, manageable PR plan that fits around running your business, rather than adding another overwhelming task to your list?
You could start building your brand's visibility and credibility through PR, without having to invest thousands in an agency?
Your benefits after getting the only PR Foundation Package you need to get press coverage.
Strategy
A proven pr strategy to organically increase your press coverage
Media know-how
Understand how journalists work, who to approach and how to start building valuable media relationships
More Visibility
Discover how to position your business for press opportunities that can help you reach new audiences and build credibility.
More Leads
Build the confidence and practical PR skills to promote your business yourself, without having to rely on expensive agency support.
Can I Successfully Secure Press Coverage?
Absolutely! and you don't need a PR Agency to get started
Journalists are always looking for interesting stories, expert insights and brilliant businesses to feature. The key is understanding what makes your brand newsworthy and how to approach the right people.
That's exactly what my PR Foundations Package will help you learn.
Through six practical training modules, real-life examples and ready-to-use resources, I'll show you how to identify your strongest stories, create your essential press materials and start pitching journalists with confidence.
No previous PR experience needed. No expensive agency fees. Just practical guidance you can work through at your own pace.
What do you get inside the Foundation PR Package?
Strategic PR Calendar
Six Core Training Modules
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Learn the fundamentals of doing your own PR through six practical, easy-to-follow video lessons. From understanding what makes a great story to preparing your press materials, identifying the right journalists and pitching with confidence, I'll guide you through the essentials step by step.
The PR Foundations Workbook
Put what you're learning into practice with a comprehensive workbook filled with exercises, prompts and practical activities. You'll start identifying your own PR opportunities and developing a strategy tailored to your business.
Starter Media Contacts
Not sure who to approach? You'll receive a curated list of media contacts to help you start researching relevant journalists and publications, so you're not beginning completely from scratch.
Learn how to plan your PR activity around relevant dates, seasonal trends and media opportunities. The calendar will help you stay organised, plan ahead and make PR a manageable part of running your business.
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Just £49, one-time payment
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Instant access to all six modules
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Learn at your own pace, whenever suits you
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No previous PR experience required
I've spent nearly 20 years working in PR, helping brands and businesses get noticed by some of the UK's biggest publications.
As the founder of Lucky 8 PR, I work with brilliant female-founded brands across fashion, beauty, lifestyle and wellness, helping them tell their stories, build their credibility and reach new audiences through the power of PR.
Over the years, I've helped secure coverage in publications including The Telegraph, The Guardian, Grazia, Stylist and The Times.
And one thing I've learned is that you don't necessarily need a big budget or a PR agency to start getting your business noticed.
You just need to understand how PR works, what journalists are looking for and how to tell your story in a way that gets their attention.
That's why I created the PR Foundations Package.
I wanted to make the knowledge and strategies I use every day at Lucky 8 PR accessible to female founders who are ready to start doing their own PR, but aren't quite ready to invest in an agency or a more intensive programme.
I'm really excited to help you take those first steps!
Amy
Hey there, I'm Amy!
Your PR Mentor and Coach
The numbers don't lie
Sometimes I can hardly believe it myself but hundreds of female founders have already worked with us and learned how to harness PR to grow their visibility, authority, and business.
4120%
UPLIFT IN ORDERS FOR ONE OF OUR CLIENTS AFTER ONE ARTICLE
1000 +
TOP TIER PRESS CONTACTS ACROSS THE UK AND INTERNATIONALLY
18
YEARS OF EXPERIENCE IN PR
So let's get started!
Monthly plan
£ 19 per month x 3 months
Six Core PR Training Modules
A step-by-step video series teaching you the foundations of strategic, effective PR.
The PR Foundations Workbook
A practical e-book with guided exercises to help you apply what you learn.
Key Media Contacts
A curated starter list to help you begin building real media relationships.
Strategic PR Calendar
A live planning tool to anchor your pitches to timely, relevant news hooks.
One time payment
£ 47 one time
Six Core PR Training Modules
A step-by-step video series teaching you the foundations of strategic, effective PR.
The PR Foundations Workbook
A practical e-book with guided exercises to help you apply what you learn.
Key Media Contacts
A curated starter list to help you begin building real media relationships.
Strategic PR Calendar
A live planning tool to anchor your pitches to timely, relevant news hooks.
PLUS FREE PR CHECKLIST!
"Lucky 8 PR get great results.
We got in magazines we never thought we would get featured in. We’ve been featured by amazing influencers, seen on Love Island. I’d highly recommend!”
Charlotte
Toco Swim
What they say
“The course was excellent, providing practical and actionable insights led to Purnima Fragrances being featured in Sheerluxe, Telegraph and County and Townhouse magazine. Amy’s guidance in crafting an outstanding pitch was invaluable in securing these features”
Purnima
Purnima Fragrances
“Working with Amy was a turning point for Slyde Body London. We secured placements in The Telegraph and The Guardian, strengthened our authority overnight, and scaled with major online retailers. The PR didn’t just elevate the brand — it drove real growth.”
Sarah
Slyde Body London
This is not for you if...
This is for you if...
You're looking for someone to manage your PR and pitch journalists on your behalf.
You want personalised feedback on your pitches or ongoing one-to-one mentoring.
You're expecting guaranteed press coverage without putting what you've learned into practice.
You're a female founder who wants to get your brand featured in the press but doesn't know where to start.
You would love to invest in PR support, but your budget is limited and you need an affordable way to get started.
You're juggling running a business and need something flexible that you can work through at your own pace.
You want to learn how to find newsworthy stories, confidently pitch journalists and take practical steps towards building your brand's visibility and credibility.
This is not for you if...
This is for you if...
You're looking for someone to manage your PR and pitch journalists on your behalf.
You want personalised feedback on your pitches or ongoing one-to-one mentoring.
You're expecting guaranteed press coverage without putting what you've learned into practice.
You're a female founder who wants to get your brand featured in the press but doesn't know where to start.
You would love to invest in PR support, but your budget is limited and you need an affordable way to get started.
You're juggling running a business and need something flexible that you can work through at your own pace.
You want to learn how to find newsworthy stories, confidently pitch journalists and take practical steps towards building your brand's visibility and credibility.
What you will learn in the course
The PR Fundamentals
Find out how PR is and how earning media coverage can build brand awareness, trust, visibility and sales by getting your business in front of the right audience in a powerful, credible way.
Sneak Peek into the modules
Building Effective Press Tools
In this model covers how to create effective press tools for PR success, ensuring you have the right assets in place to present your brand professionally, clearly and credibly to journalists.
How to Pitch to the Press with Confidence
Find out how PR is and how earning media coverage can build brand awareness, trust, visibility and sales by getting your business in front of the right audience in a powerful, credible way.
Working with Celebrities and Influencers
This module shows you how to use celebrities and influencers strategically to grow your brand by prioritising authentic, engaged partnerships and maximising endorsements for credibility, reach and sales.
This module helps you understand the different types of media and how to identify the right platforms to effectively reach your target audience.
Understanding Different Kinds of Media
PR Calendar
Here I show you how to plan a strategic 6–12 month PR calendar aligned with your business goals and key dates, so you can stay consistent, proactive and ready for timely opportunities.
Take a peek inside
Want to get a sneak preview? In this video I’ll run through all the details!
By the end of this course you will be able to
... Confidently position your brand as newsworthy and media-ready.
... Craft compelling pitches that journalists actually want to open and respond to.
... Build a targeted media list and execute a clear, strategic PR outreach plan.
... Turn press coverage into authority, visibility, and measurable business growth.
No risk, no worries
I'm confident you'll find plenty of value in the PR Foundations Package.
But if you complete the course and don't feel it was worth the investment, simply get in touch within 14 days of purchasing and I'll happily refund you.
Learn the foundations of PR for just £47, with the reassurance of a 14-day money-back guarantee.
Frequently Asked Questions
1 - When can I start the course?
Immediately.
As soon as you enrol, you will get instant access to the full pre-recorded course and can start straight away. There are no waitlists or start dates. Move through it at your own pace.
2 - Do I need any prior knowledge?
No. The Foundations Package is designed to be beginner friendly and walk you through everything step by step. Whether you’re starting from scratch or refining what you already have, you’ll be able to follow along with ease.
What should I do if I need help or feedback?
The PR Foundations Package is a fully self-guided course, with step-by-step video lessons, practical exercises and resources to help you put everything into action at your own pace.
If you would like personalised advice on your PR strategy, feedback on your pitches or help identifying opportunities for your business, you can book a separate one-to-one PR coaching session with me.
Simply email amy@lucky8pr.com for more information
4 - What payments options do I have?
You can choose to pay in full for £47 or split the cost into 3 monthly payments of £19. Choose the option that works best for you.
5 - How is your return policy?
If you complete this programme and don't believe it was worth the money then we offer a 14 day money-back guarantee.
6 - How do I book a paid coaching call?
You can book your one-off strategy session by emailing amy@lucky8pr.com. Amy will share availability and next steps with you directly.
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with a strategic PR plan that actually works.
Enroll now and transform your visibility
£ 19 per month x 3 months
Monthly plan
Six Core PR Training Modules
A step-by-step video series teaching you the foundations of strategic, effective PR.
The PR Foundations Workbook
A practical e-book with guided exercises to help you apply what you learn.
Key Media Contacts
A curated starter list to help you begin building real media relationships.
Strategic PR Calendar
A live planning tool to anchor your pitches to timely, relevant news hooks.
£ 47 one time
One time payment
Six Core PR Training Modules
A step-by-step video series teaching you the foundations of strategic, effective PR.
The PR Foundations Workbook
A practical e-book with guided exercises to help you apply what you learn.
Key Media Contacts
A curated starter list to help you begin building real media relationships.
Strategic PR Calendar
A live planning tool to anchor your pitches to timely, relevant news hooks.
PLUS FREE PR CHECKLIST!
Let's kickstart your PR game together!
I love helping female founders get their brands and stories into the press — and scale with the power of earned media. If you’re ready to be seen and taken seriously, this is for you.”
@lucky8pr