About Us

Amy Billington-Li


Lucky 8 PR is a London based boutique agency providing PR and creative services to emerging fashion and lifestyle brands. With over eight years experience working with new launches and high street labels to worldwide brands Amy Billington-Li launched Lucky 8 PR, a small but perfectly formed agency dedicated to providing exceptional traditional and creative PR campaigns. Relentlessly proactive, creative and always approachable we only work with brands that we really love. This means we treat each client’s needs individually to create bespoke PR campaigns that deliver great results and drive sales. Amongst others our services include traditional and creative print and online PR campaigns, brand consulting, web and graphic design, photoshoot coordination, event coordination and copywriting. As a virtual agency you pay for our time and not our offices, which means you will get just as much of our proactive hours, creative strategies and in- person activation without costing the earth. We work with all clients big and small so whatever the job, whatever your budget don’t hesitate to get in touch.


Here is an overview of how we approach our business.

Print and digital PR

We have great press relationships and work daily to secure news stories and product placement coverage for our clients in nationals, supplements, monthly and weekly publications, online, bloggers and trade press. We also work with clients to devise social media PR campaigns to help engage with customers and increase their reach.


We ensure your brand is being shown to it’s best potential with a host of creative services including logo design, homepage and website graphics, marketing material design, newsletter design and copy writing.

Celebrity Affiliations

We work regularly with celebrity agents and stylists to get our clients seen on the most sought after celebrities. We can arrange sample loans, gifting or work with our clients to create bespoke one-off pieces.


Great lifestyle imagery is crucial to any PR campaign. We can do all the hard work for you to source locations, studios and a talented team of photographers, stylists, make up artists and models to create the best possible images for your seasonal look books and campaigns.

Event Management

Whether hosting a special launch event or a seasonal press day you can leave the logistics to us. We work with clients to provide suitable event concepts and source and organise all areas of event management from the perfect location to the guest list.


Below are some of our clients.


Kind words from some of our clients.


Lucky8pr Office

  • Email:
  • Phone:
    02085 880 644
  • Address:
    22 Long Acre
    Covent Garden,
    WC2E 9LY

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