Ready to take your PR to the next level?
Does this sound familiar?
Does your PR efforts feel complicated, time-consuming and unsuccessful?
Are you overwhelmed with how to start doing PR and you don’t know where to start?
Is your outreach stagnating or decreasing, even though you regularly pitch to journalists and seem to be doing everything right?
Are you starting to doubt whether anyone is even interested in your content?
Yes? Then you've come to the right place.
What if...
PR would finally feel exciting because your brand is reaching and inspiring real audiences who are genuinely interested in your story and what you stand for?
PR would finally feel exciting because your brand is reaching and inspiring real audiences who are genuinely interested in your story and what you stand for?
You would never again feel like you’re pouring hours into something with no return. Instead, you’d see your visibility, credibility, and media opportunities grow with every strategic move you make?
You know exactly how to pitch your brand and products in the media so you attract the right attention, build authority, and win over real customers?
Your benefits after getting the only PR Foundation Bundle you need to get press coverage.
Your benefits after getting the only PR Foundation Bundle you need to get press coverage.
Strategy
A proven pr strategy to organically increase your press coverage
Interacting Networks
Built a trusting and interacting network with media outlets and journalists
More Visibility
Increase your brand visibility organically with real earned media
More Leads
Turn your coverage into customers and increase your sales
Can I Successfully Secure Press Coverage?
It’s possible... with the right strategy
The PR Foundations Package is designed to move you from understanding to action. With ready-to-use templates, real-life examples and step-by-step video guidance, you will be supported as you apply my proven PR strategies to your own niche, helping you secure meaningful media coverage, grow your visibility and create real momentum for your brand.
What do you get inside the Foundation PR Package?
Six Core Training Videos
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A structured video training series covering the essential foundations of strategic PR. You will learn how the media really works, what makes a story newsworthy, how to pitch your brand confidently and how to start building traction in a way that feels aligned and achievable.
The PR Foundations Workbook
A guided e-book packed with exercises to help you apply what you learn as you go. This is where you put what you have learned into action, helping you refine your messaging, define your angles and build confidence in your own story.
Key Media Contacts
A curated starter list of top relevant media contacts to help you begin building relationships the right way. No more guessing who to pitch or where to start, just a practical entry point to hit the ground running.
The PR Foundations Workbook
A practical PR calendar to help you plan ahead and anchor your pitches to timely hooks. This ensures you are not sending random emails but building momentum around relevant, newsworthy moments.
Hey there, I'm Amy!
Your PR Mentor and Coach
Feeling stuck trying to get your brand into the press?
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I know how disheartening it is - spending hours crafting the perfect pitch, refreshing your inbox, and hearing nothing back. It’s frustrating. And when you’re trying to take your business to the next level, silence isn’t exactly motivating.
That’s exactly why I do what I do.
With my proven PR strategies, you won’t just “send emails and hope.” You’ll build a clear, confident PR plan from the ground up and position your brand so it’s genuinely pitch-worthy and impossible for journalists to ignore.
I’ve worked in PR for over 18 years, specialising in female founders across fashion, beauty, and lifestyle. Over the past two decades, we’ve helped women scale their businesses and secure coverage in some of the world’s leading media outlets.
If you’re ready to stop guessing and start getting noticed - I’d love to support you.
Ready to join the club? I can’t wait to meet you.
The numbers don't lie
Sometimes I can hardly believe it myself but hundreds of female founders have already worked with us and learned how to harness PR to grow their visibility, authority, and business.
4120%
UPLIFT IN ORDERS FOR ONE OF OUR CLIENTS AFTER ONE ARTICLE
1000 +
TOP TIER PRESS CONTACTS ACROSS THE UK AND INTERNATIONALLY
18
YEARS OF EXPERIENCE IN PR
So let's get started!
Monthly plan
£ 19 per month x 3 months
Six Core PR Training Modules
A step-by-step video series teaching you the foundations of strategic, effective PR.
The PR Foundations Workbook
A practical e-book with guided exercises to help you apply what you learn.
Key Media Contacts
A curated starter list to help you begin building real media relationships.
Strategic PR Calendar
A live planning tool to anchor your pitches to timely, relevant news hooks.
One time payment
£ 49 one time
Six Core PR Training Modules
A step-by-step video series teaching you the foundations of strategic, effective PR.
The PR Foundations Workbook
A practical e-book with guided exercises to help you apply what you learn.
Key Media Contacts
A curated starter list to help you begin building real media relationships.
Strategic PR Calendar
A live planning tool to anchor your pitches to timely, relevant news hooks.
PLUS FREE PR CHECKLIST!
"Lucky 8 PR get great results.
We got in magazines we never thought we would get featured in. We’ve been featured by amazing influencers, seen on Love Island. I’d highly recommend!”
Charlotte
Toco Swim
What they say
“The course was excellent, providing practical and actionable insights led to Purnima Fragrances being featured in Sheerluxe, Telegraph and County and Townhouse magazine. Amy’s guidance in crafting an outstanding pitch was invaluable in securing these features”
Purnima
Purnima Fragrances
“Working with Amy was a turning point for Slyde Body London. We secured placements in The Telegraph and The Guardian, strengthened our authority overnight, and scaled with major online retailers. The PR didn’t just elevate the brand — it drove real growth.”
Sarah
Slyde Body London
This is not for you if...
This is for you if...
You’re happy staying under the radar and aren’t serious about growing your visibility or authority through PR.
You expect instant press coverage without putting in the strategic work to become truly newsworthy.
You believe media success is just luck — instead of positioning, relationships, and a powerful story.
You’re a female founder and businesses who wants to use PR to attract new clients and boost your brand authority.
You’re willing to invest time and strategic effort into becoming truly press-ready.
You’re no longer satisfied with staying unseen and you’re ready to see real results from your hard work.
What you will learn in the course
The PR Fundamentals
Find out how PR is and how earning media coverage can build brand awareness, trust, visibility and sales by getting your business in front of the right audience in a powerful, credible way.
Sneak Peek into the modules
Building Effective Press Tools
In this model covers how to create effective press tools for PR success, ensuring you have the right assets in place to present your brand professionally, clearly and credibly to journalists.
This module helps you understand the different types of media and how to identify the right platforms to effectively reach your target audience.
Understanding Different Kinds of Media
How to Pitch to the Press with Confidence
Find out how PR is and how earning media coverage can build brand awareness, trust, visibility and sales by getting your business in front of the right audience in a powerful, credible way.
Working with Celebrities and Influencers
This module shows you how to use celebrities and influencers strategically to grow your brand by prioritising authentic, engaged partnerships and maximising endorsements for credibility, reach and sales.
PR Calendar
Here I show you how to plan a strategic 6–12 month PR calendar aligned with your business goals and key dates, so you can stay consistent, proactive and ready for timely opportunities.
Take a peek inside
Want to get a sneak preview? In this video I’ll run through all the details!
By the end of this course you will be able to
... Confidently position your brand as newsworthy and media-ready.
... Craft compelling pitches that journalists actually want to open and respond to.
... Build a targeted media list and execute a clear, strategic PR outreach plan.
... Turn press coverage into authority, visibility, and measurable business growth.
Frequently Asked Questions
1 - When can I start the course?
Immediately.
As soon as you enrol, you’ll get instant access to the full pre-recorded course and can start straight away. There are no waitlists or start dates. Move through it at your own pace.
2 - Do I need any prior knowledge?
No. The Foundations Bundle is designed to be beginner friendly and walk you through everything step by step. Whether you’re starting from scratch or refining what you already have, you’ll be able to follow along with ease.
3 - What to do when I need help?
You’ll have clear guidance throughout the course, but if you get stuck, you can reach out for support inside the designated support channel. We’re here to make sure you keep moving forward.
4 - What payments options do I have?
You can choose to pay in full for £49 or split the cost into 3 monthly payments of £19. Choose the option that works best for you.
5 - How is your return policy?
We offer a 30-day money back guarantee. If you decide the Foundations Bundle isn’t right for you, simply reach out within 30 days of purchase for a full refund.
6 - How do I book a paid coaching call?
You can book your one-off strategy session by emailing amy@lucky8pr.com. Amy will share availability and next steps with you directly.
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with a strategic PR plan that actually works.
Enroll now and transform your visibility
£ 19 per month x 3 months
Monthly plan
Six Core PR Training Modules
A step-by-step video series teaching you the foundations of strategic, effective PR.
The PR Foundations Workbook
A practical e-book with guided exercises to help you apply what you learn.
Key Media Contacts
A curated starter list to help you begin building real media relationships.
Strategic PR Calendar
A live planning tool to anchor your pitches to timely, relevant news hooks.
£ 49 one time
One time payment
Six Core PR Training Modules
A step-by-step video series teaching you the foundations of strategic, effective PR.
The PR Foundations Workbook
A practical e-book with guided exercises to help you apply what you learn.
Key Media Contacts
A curated starter list to help you begin building real media relationships.
Strategic PR Calendar
A live planning tool to anchor your pitches to timely, relevant news hooks.
PLUS FREE PR CHECKLIST!
Let's kickstart your PR game together!
I love helping female founders get their brands and stories into the press — and scale with the power of earned media. If you’re ready to be seen and taken seriously, this is for you.”
@lucky8pr